The Challenge Like most retailers, Pelco were seeing less consistent and fluctuating volumes across their portfolio. This meant it was more difficult to identify consumer behaviour and make decisions for their stations. The Solution With EdgePetrol, Pelco were able to monitor live volume movements, giving them the ability to see […]
The Challenge With different characteristics across their portfolio, Pelco were struggling to understand how different locations, brands and site profiles were impacting their ability to grow their profits. The Solution By being able to group sites into specific categories on EdgePetrol, Pelco were able to see the impact of their […]
The Challenge Nicholl Oils had recently rebranded. Despite having a stylish new flag and some great site redevelopments, they were concerned about low awareness amongst consumers. They wanted to drive volume with price offers, but were unsure about how impactful they would be due to low knowledge of the sensitivity […]
The Challenge With volumes reducing due to COVID-19, this was having a an impact on profitability. With a great Shell brand, Kit was looking for a way to increase profits from fuel to get through this difficult period. The Solution Using EdgePetrol to analyse the past performance of the station […]
The Challenge Retailers reading this will already know the importance of managing cash flow and credit terms. Cash is king, so with wages increasing and energy costs rising (one site told us their expenses were increasing by £60k) this is at the forefront of many retailer’s minds. Furthermore, interest rates […]
The Challenge Hills of Corby always believed that there was no leeway versus aggressive competitors in their local markets and as a result struggled to grow their YOY fuel profits. The status quo was to drop immediately when they realised a competitor lowered their price. In other words, the competition […]
The Challenge As the main driver of profit for his site, non-fuel was taking up Conor’s time. Rather than tracking margin and profit on fuel, Conor evaluated his site’s performance by looking at overall site profit. He wanted to change this to become more forward thinking and re-evaluate his fuel […]
With competition for volume at an all-time high, it’s no surprise that retailers are increasingly looking at ways to differentiate their sites to win out. Most of the time, this comes in the form of innovative shop offerings and differentiated forecourt facilities. However, one of the many lessons from the […]
Event season is coming to an end. Participating in huge events such as NACS , MPACT and Pacific Fuel has finally given us the chance to meet with many retailers face-to-face. It’s always great to hear different opinions surrounding the fuel industry and, even more so, have the chance to […]
In 2021 and looking ahead into 2022 the small-to-medium fuel retail market is facing many challenges. Driven to action by unpredictable volumes, volatile oil prices and extreme market consolidation, retailers are looking at new ways to keep their businesses profitable. Recent surveys (in particular one in Convenience Store News recently) […]
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