Tom Buckley’s path to being the General Manager at ten site retailer Pricewatch Group isn’t a typical industry story. Before joining Pricewatch, he was managing motor dealerships. BMW and Mercedes to be precise. One of his customers was Pricewatch themselves and they were so impressed they offered him a role […]
Discover how Sectorsure No.10 Limited, an eight-site petrol retailer in the South East of England, leveraged EdgePetrol to enhance profitability, streamline operations, and stay competitive in a challenging market. Sectorsure No.10 Limited, part of The Trevellyan Group, is an eight-site retailer based in the South East of England. We caught […]
Goran Raven of Raven’s Budgen Abridge, like many petrol retailers, came to his Shell site in the morning to prepare for what he thought would be an ordinary day. After spending an hour in the office, he stepped out into the forecourt. The sight that greeted him, however, was extraordinary. […]
I’ve never run a forecourt. I’ve never worked in one. So what makes me qualified to talk about how to run a great team on the forecourt? Over seven years I’ve seen top independent retailers employ their leadership skills over in fuel retail, and I’ve been taking note. Plus, leadership […]
We’re always hearing from retailers that volatile market conditions are returning and that with escalating operational costs, being on top of their own data is more important than ever. But in order to complete the picture, market data is equally as important. Even with access to live data, fuel retailers […]
In 2021, fuel retailers are broken down into three categories: exiters, existers and excellers.
Through conversations with thousands of retailers across the UK, Ireland and the USA, we have learned that every single one is different in some way.
But there are two strong areas of consistency for excellers in particular.
What is it? Premium Fuel Grade Optimisation is where clients use the real time capability of the Edge product to INCREMENTALLY INCREASE THE DOLLAR/CENT SPREAD between the grades of fuel, without unduly affecting the volume of those premium grades. What are we trying to achieve? This strategy is designed to […]
What is it? Intra day pricing is when retailers will change their pole sign price to take advantage of a specific period on time during the day. Traditionally this is a time period where they can drive an increase to VOLUME, PROFIT, MARGIN, or sometimes ALL THREE. What are we […]
What is it? The Weekend Pricing Strategy is where retailers use special/reduced weekend pricing in order to attract customers to their site during times where volume would traditionally be low i.e. at the weekends. What are we trying to achieve? We will be looking for opportunities to entice customers onto […]
What is it? The Stand Tall strategy is where clients use the real time capability of the Edge product toINFORM THEIR PRICING DECISION MAKING, especially when competitors are movingDOWN in price. What are we trying to achieve? We will be looking for opportunities to MAINTAIN our site’s price versus the […]
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