If you’ve been running your station successfully for decades, it can be easy to stick to the status quo. Following a site rebuild in 2017, Hiren was asked by his Dad to spend more time on the family business. He had been around the site for many years ‘behind the […]
In 2021, fuel retailers are broken down into three categories: exiters, existers and excellers.
Through conversations with thousands of retailers across the UK, Ireland and the USA, we have learned that every single one is different in some way.
But there are two strong areas of consistency for excellers in particular.
The ChallengeLike most retailers, Steele’s of Worthing’s volume was inconsistent and fluctuating in 2020, damaging fuel profitability. To help prevent this from happening in the future, they wanted to maximise margin as much as possible. The SolutionSteele’s worked with their CSM at EdgePetrol to test the price sensitivity of their […]
Uplyme Filling Station, 1 station The Challenge A leading supplier to independent dealers, Greenergy combines reliable fuel supply with the Esso brand. To further enhance their supply offer to their dealer network, Greenergy was the first to offer EdgePetrol as standard to their dealers. The EdgePetrol software provides station owners […]
Background Harog Ltd first became an EdgePetrol customer in 2021 when it was looking to optimise operations at its Leven site. As Harog entered a new fuel supply agreement for a second site in Wakefield with Greenergy, the inclusion of EdgePetrol in Greenergy’s fuel supply offer was a bonus as […]
The Challenge Their old process consisted of manually writing down all the information they needed to price each day on paper Don, the owner, knew that finding this information, writing it down, and then finally making a decision from that was a time sink and that there must be a […]
There are many ways to run fuel businesses. First things first. Running a fuel operation is a full time job. You have to make sure your tanks always have fuel to sell. You have to make sure that fuel sells. And you have to make sure that fuel sells at […]
We’ve all heard it. Data is the new oil. And all of you reading this will have had exposure to data in the fuel industry. But the truth is, having data is not useful. Without creating the right insight, it can even be detrimental. So how do you know if […]
When speaking with potential customers about EdgePetrol, a common objection we hear is: “I already have all of this data!” You might think I’m here to tell them they’re completely wrong. But the truth is, they are absolutely correct. I’ll say it again. They are absolutely, 100%, totally and utterly correct. And […]
Let’s go back in time for just one moment. When I first turned 18 long ago, my only way of driving was by using my mother’s 2006 Nissan Micra. Not exactly an optimal car for a 6.4ft rugby player. I used this car to drive all over the place, to […]
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