How McCullough Oil boosted efficiency and profit with EdgePetrol
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Chris Lord on How Mill Hill Garage Fuels Growth with JET and EdgePetrol
We had the chance to sit down with Chris Lord, owner of multi-generational family business Mill Hill Garage to discuss the site history, the JET brand and how they are using Edge to grow their business: How did you get started with the site and what’s the history? Mill Hill […]
Increasing summer footfall across your stations
As the ‘summer’ months arrive in the UK, the air is littered with opportunity. The impact on stations can vary heavily. Some stations are well positioned to take advantage of the change in consumer habits we see in the summer. Others that rely on transient and commuter traffic can struggle […]
LR & JA Allen sees growth within 50 days of using EdgePetrol
“50 days on EdgePetrol and I’m already seeing a huge impact on my bottom line!” Lewis Allen runs a single forecourt (LR & JA Allen) and has always had the same pricing strategy, matching the local competition. It has worked for him until now and the business is in good […]
Waltham Cross, a family business, excel with JET and EdgePetrol
If you’ve been running your station successfully for decades, it can be easy to stick to the status quo. Following a site rebuild in 2017, Hiren was asked by his Dad to spend more time on the family business. He had been around the site for many years ‘behind the […]
The Five Pillars of Fuel Pricing
In 2021, fuel retailers are broken down into three categories: exiters, existers and excellers.
Through conversations with thousands of retailers across the UK, Ireland and the USA, we have learned that every single one is different in some way.
But there are two strong areas of consistency for excellers in particular.
How Steele’s increased their target margin by 2ppl without impacting their volume
The ChallengeLike most retailers, Steele’s of Worthing’s volume was inconsistent and fluctuating in 2020, damaging fuel profitability. To help prevent this from happening in the future, they wanted to maximise margin as much as possible. The SolutionSteele’s worked with their CSM at EdgePetrol to test the price sensitivity of their […]
How Greenergy and EdgePetrol’s offer helped Uplyme Filling Station become a key community resource
Uplyme Filling Station, 1 station The Challenge A leading supplier to independent dealers, Greenergy combines reliable fuel supply with the Esso brand. To further enhance their supply offer to their dealer network, Greenergy was the first to offer EdgePetrol as standard to their dealers. The EdgePetrol software provides station owners […]
How Harog LTD drove sales of super grades by more than 35%
Background Harog Ltd first became an EdgePetrol customer in 2021 when it was looking to optimise operations at its Leven site. As Harog entered a new fuel supply agreement for a second site in Wakefield with Greenergy, the inclusion of EdgePetrol in Greenergy’s fuel supply offer was a bonus as […]
How Seafront Saved Time and Money Using Real-Time Data
The Challenge Their old process consisted of manually writing down all the information they needed to price each day on paper Don, the owner, knew that finding this information, writing it down, and then finally making a decision from that was a time sink and that there must be a […]
