What is it? The Stand Tall strategy is where clients use the real time capability of the Edge product toINFORM THEIR PRICING DECISION MAKING, especially when competitors are movingDOWN in price. What are we trying to achieve? We will be looking for opportunities to MAINTAIN our site’s price versus the […]
Can your premium grades work harder for you? Many EdgePetrol customers have seen huge success in driving additional profit by testing out their differentials between standard and premium grades. When did you last revisit this differential? If you aren’t reviewing this regularly, you could be leaving money on the table. […]
Whether you price competitively, sacrificing margin in exchange for higher volume, or standhigher in your local area, prioritising margin over volume, is one of the biggest strategic decisions you have to make as a petrol retailer. Most independent retailers, not having the economies of scale of the large supermarket or […]
When did you last test your site sensitivity? It can be easy to fall into the trap of always using a set differential between competitors. That is how you have always priced, and you don’t want to risk losing footfall and profits. Having access to real-time data in EdgePetrol enables […]
Who this strategy is useful for: ● Your site is transient.● You want to grow volume without impacting your overal margin.● Your shop offering is superior to your competitors and you want potential customers to realise. Set Objectives: ● Determine the percentage increase in volume needed to deem the strategy […]
So you’ve got EdgePetrol and now have all the information and insights you need to monitor station performance at your fingertips. But to take your EdgePetrol usage to the next level, you should consider testing new pricing strategies. This can seem daunting, but this guide will break down the steps […]
The Challenge Their old process consisted of manually writing down all the information they needed to price each day on paper Don, the owner, knew that finding this information, writing it down, and then finally making a decision from that was a time sink and that there must be a […]
There are many ways to run fuel businesses. First things first. Running a fuel operation is a full time job. You have to make sure your tanks always have fuel to sell. You have to make sure that fuel sells. And you have to make sure that fuel sells at […]
We’ve all heard it. Data is the new oil. And all of you reading this will have had exposure to data in the fuel industry. But the truth is, having data is not useful. Without creating the right insight, it can even be detrimental. So how do you know if […]
When speaking with potential customers about EdgePetrol, a common objection we hear is: “I already have all of this data!” You might think I’m here to tell them they’re completely wrong. But the truth is, they are absolutely correct. I’ll say it again. They are absolutely, 100%, totally and utterly correct. And […]
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