The Challenge
Hills of Corby always believed that there was no leeway versus aggressive competitors in their local markets and as a result struggled to grow their YOY fuel profits.
The status quo was to drop immediately when they realised a competitor lowered their price. In other words, the competition were defining their margins!
The Solution
Once connected to EdgePetrol, real-time volume visibility allowed Hills of Corby to watch how their competitor price changes actually affected the volumes on their stations.
They noticed straight away that the impact was insignificant initially and therefore decided to hold their prices for longer until they noticed a change.
The Results
Holding their margins for an extended period of time increased their profit across an entire year!
