The Challenge Nicholl Oils had recently rebranded. Despite having a stylish new flag and some great site redevelopments, they were concerned about low awareness amongst consumers. They wanted to drive volume with price offers, but were unsure about how impactful they would be due to low knowledge of the sensitivity […]
The Challenge With volumes reducing due to COVID-19, this was having a an impact on profitability. With a great Shell brand, Kit was looking for a way to increase profits from fuel to get through this difficult period. The Solution Using EdgePetrol to analyse the past performance of the station […]
The Challenge Retailers reading this will already know the importance of managing cash flow and credit terms. Cash is king, so with wages increasing and energy costs rising (one site told us their expenses were increasing by £60k) this is at the forefront of many retailer’s minds. Furthermore, interest rates […]
With competition for volume at an all-time high, it’s no surprise that retailers are increasingly looking at ways to differentiate their sites to win out. Most of the time, this comes in the form of innovative shop offerings and differentiated forecourt facilities. However, one of the many lessons from the […]
Event season is coming to an end. Participating in huge events such as NACS , MPACT and Pacific Fuel has finally given us the chance to meet with many retailers face-to-face. It’s always great to hear different opinions surrounding the fuel industry and, even more so, have the chance to […]
In 2021 and looking ahead into 2022 the small-to-medium fuel retail market is facing many challenges. Driven to action by unpredictable volumes, volatile oil prices and extreme market consolidation, retailers are looking at new ways to keep their businesses profitable. Recent surveys (in particular one in Convenience Store News recently) […]
If we told you that your cost price was potentially a huge [ip:US]77 cpg[/ip] [ip:*,-US]16 ppl[/ip] different from what you thought it was, how would that impact your fuel pricing decisions?
It is commonly accepted in the fuel retail industry that one of the keys to profit is balancing volume and margin through intelligent pricing. However, during our conversations with retailers, we were amazed to find an often neglected aspect of their offering can be optimized with relative ease. In this […]
We receive data from the moment we’re born, until the moment we die. As a fuel retailer, you probably generate a lot of it. While having all this information is a blessing, it can feel like a curse, as extracting valuable insights and putting that knowledge to work is not […]
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