In fuel retail, like in any other business, the key to success is balancing the volume and margin through the right pricing. In this article, we will focus on how to leverage premium grades and strike the right balance. We have seen that within the independent fuel retail market, volumes […]
Our Mission At Edge Petrol we have built a data driven web app for petrol retailers, allowing them to optimise their business operations to maximise returns. Our intelligent software solution delivers real-time data, analytics and insight. We are bringing increased efficiency to the way in which petrol retailers purchase and […]
The Challenge Nemal of Shan’s Group was concerned about the impact of fuel cards on his margin. It was difficult for him to set a pole sign price that accounted for fuel card costs, which fluctuate daily but only come in at month end. Before EdgePetrol, Nemal had no visibility […]
The Challenge As the main driver of profit for his site, non-fuel was taking up Conor’s time. Rather than tracking margin and profit on fuel, Conor evaluated his site’s performance by looking at overall site profit. He wanted to change this to become more forward thinking and re-evaluate his fuel […]
The Challenge Hills of Corby always believed that there was no leeway versus aggressive competitors in their local markets and as a result struggled to grow their YOY fuel profits. The status quo was to drop immediately when they realised a competitor lowered their price. In other words, the competition […]
The Challenge Goran of RJ Raven was unable to track strategy performance in real-time due to lack of visibility of information. Volumes and margins were coming after the fact when it was too late too make a significant changes if his desired strategies did not work. Therefore, he was not […]
The Challenge EdgePetrol has been working closely with Phillips 66 in the UK for over three years. Owners of Jet brand, they have a network of over 300 dealer and company-owned sites. Prior to using EdgePetrol for their company-owned estate of 12 stations, pricing at Phillips 66 was carried out […]
The Challenge Like most retailers, Pelco were seeing less consistent and fluctuating volumes across their portfolio. This meant it was more difficult to identify consumer behaviour and make decisions for their stations. The Solution With EdgePetrol, Pelco were able to monitor live volume movements, giving them the ability to see […]
The Challenge With different characteristics across their portfolio, Pelco were struggling to understand how different locations, brands and site profiles were impacting their ability to grow their profits. The Solution By being able to group sites into specific categories on EdgePetrol, Pelco were able to see the impact of their […]
The Challenge Margins were being lost due to downward competitor movements that the PBFS felt they had to follow. In a reduced volume market due to COVID-19, this made optimizing their profitability a hefty challenge. The Solution Working with their EdgePetrol Customer Success Manager, PBFS agreed a one month trial […]
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