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Claire

How to Drive Fuel Retail Profits Using Social Media

With competition for volume at an all-time high, it’s no surprise that retailers are increasingly looking at ways to differentiate their sites to win out. Most of the time, this comes in the form of innovative shop offerings and differentiated forecourt facilities. However, one of the many lessons from the […]

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What’s Follow-the-Leader Pricing?

Event season is coming to an end. Participating in huge events such as NACS , MPACT and Pacific Fuel has finally given us the chance to meet with many retailers face-to-face. It’s always great to hear different opinions surrounding the fuel industry and, even more so, have the chance to […]

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How to Use Premium Strategies to Increase Fuel Volumes

It is commonly accepted in the fuel retail industry that one of the keys to profit is balancing volume and margin through intelligent pricing. However, during our conversations with retailers, we were amazed to find an often neglected aspect of their offering can be optimized with relative ease. In this […]

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