Let’s go back in time for just one moment. When I first turned 18 long ago, my only way of driving was by using my mother’s 2006 Nissan Micra. Not exactly an optimal car for a 6.4ft rugby player. I used this car to drive all over the place, to […]
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Very few retailers are as experienced as the Highway Stops team. Tony- himself ex BP- is surrounded by a top team including owner Shilan Raja, who has been exposed to the fuel industry for most of his life. With over ten sites, they have approximately 40 decisions to make on […]
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As a fuel retailer, you have access to a lot of data – but how easy is it for you to see it all in one place? Good data visualization takes complicated data from a source and makes it visually appealing, in order to create a simple yet powerful message […]
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Everyone talks about how the market is changing, but a lot of this change has already happened. In September 2021 we saw the impact of supply chain issues, with tank volumes reducing to an average of 17% (usually between 35% and 40%) in independent forecourts across the country. This is […]
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If I told you that your cost price was potentially a whopping 77cpg different from what you thought it was, how would that impact your pricing decisions? Just how important are cost prices to you? Typically we find that retailers look at three metrics to set their street prices: Volume, […]
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In fuel retail, like in any other business, the key to success is balancing the volume and margin through the right pricing. In this article, we will focus on how to leverage premium grades and strike the right balance. We have seen that within the independent fuel retail market, volumes […]
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Our Mission At Edge Petrol we have built a data driven web app for petrol retailers, allowing them to optimise their business operations to maximise returns. Our intelligent software solution delivers real-time data, analytics and insight. We are bringing increased efficiency to the way in which petrol retailers purchase and […]
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The Challenge Nemal of Shan’s Group was concerned about the impact of fuel cards on his margin. It was difficult for him to set a pole sign price that accounted for fuel card costs, which fluctuate daily but only come in at month end. Before EdgePetrol, Nemal had no visibility […]
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The Challenge Goran of RJ Raven was unable to track strategy performance in real-time due to lack of visibility of information. Volumes and margins were coming after the fact when it was too late too make a significant changes if his desired strategies did not work. Therefore, he was not […]
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The Challenge EdgePetrol has been working closely with Phillips 66 in the UK for over three years. Owners of Jet brand, they have a network of over 300 dealer and company-owned sites. Prior to using EdgePetrol for their company-owned estate of 12 stations, pricing at Phillips 66 was carried out […]
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