In fuel retail, like in any other business, the key to success is balancing the volume and margin through the right pricing. In this article, we will focus on how to leverage premium grades and strike the right balance. We have seen that within the independent fuel retail market, volumes […]
Our Mission At Edge Petrol we have built a data driven web app for petrol retailers, allowing them to optimise their business operations to maximise returns. Our intelligent software solution delivers real-time data, analytics and insight. We are bringing increased efficiency to the way in which petrol retailers purchase and […]
The Challenge Nemal of Shan’s Group was concerned about the impact of fuel cards on his margin. It was difficult for him to set a pole sign price that accounted for fuel card costs, which fluctuate daily but only come in at month end. Before EdgePetrol, Nemal had no visibility […]
The Challenge Goran of RJ Raven was unable to track strategy performance in real-time due to lack of visibility of information. Volumes and margins were coming after the fact when it was too late too make a significant changes if his desired strategies did not work. Therefore, he was not […]
The Challenge EdgePetrol has been working closely with Phillips 66 in the UK for over three years. Owners of Jet brand, they have a network of over 300 dealer and company-owned sites. Prior to using EdgePetrol for their company-owned estate of 12 stations, pricing at Phillips 66 was carried out […]
The Challenge Like most retailers, Pelco were seeing less consistent and fluctuating volumes across their portfolio. This meant it was more difficult to identify consumer behaviour and make decisions for their stations. The Solution With EdgePetrol, Pelco were able to monitor live volume movements, giving them the ability to see […]
The Challenge With different characteristics across their portfolio, Pelco were struggling to understand how different locations, brands and site profiles were impacting their ability to grow their profits. The Solution By being able to group sites into specific categories on EdgePetrol, Pelco were able to see the impact of their […]
The Challenge Margins were being lost due to downward competitor movements that the PBFS felt they had to follow. In a reduced volume market due to COVID-19, this made optimizing their profitability a hefty challenge. The Solution Working with their EdgePetrol Customer Success Manager, PBFS agreed a one month trial […]
The Challenge Nicholl Oils had recently rebranded. Despite having a stylish new flag and some great site redevelopments, they were concerned about low awareness amongst consumers. They wanted to drive volume with price offers, but were unsure about how impactful they would be due to low knowledge of the sensitivity […]
The Challenge With volumes reducing due to COVID-19, this was having a an impact on profitability. With a great Shell brand, Kit was looking for a way to increase profits from fuel to get through this difficult period. The Solution Using EdgePetrol to analyse the past performance of the station […]
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