About Whatley Oil Whatley Oil is a leading fuel retailer operating multiple high-volume stations across the Southeast United States. Renowned for its dedication to quality fuel services and strategic growth, Whatley Oil has expanded its operations to include both company-owned sites and wholesale distribution. In today’s competitive market, Whatley Oil […]
In the charming town of Fishguard, Don Godfrey transformed a bankrupt petrol station into a thriving business over 40 years. With the support of Greenergy and EdgePetrol, he navigated challenges like the pandemic, leveraging real-time data to make informed decisions. Don’s innovative approach not only helped him maintain sales but also expand his services to include a spa shop and car wash. At 73, he continues to lead with passion, proving that adaptability and strong partnerships are key to success. Discover how Don’s journey exemplifies resilience in a changing industry landscape.
Who are McCullough Oil? Contact us now and discover how EdgePetrol can drive your growth.
We had the chance to sit down with Chris Lord, owner of multi-generational family business Mill Hill Garage to discuss the site history, the JET brand and how they are using Edge to grow their business: How did you get started with the site and what’s the history? Mill Hill […]
As the ‘summer’ months arrive in the UK, the air is littered with opportunity. The impact on stations can vary heavily. Some stations are well positioned to take advantage of the change in consumer habits we see in the summer. Others that rely on transient and commuter traffic can struggle […]
“50 days on EdgePetrol and I’m already seeing a huge impact on my bottom line!” Lewis Allen runs a single forecourt (LR & JA Allen) and has always had the same pricing strategy, matching the local competition. It has worked for him until now and the business is in good […]
If you’ve been running your station successfully for decades, it can be easy to stick to the status quo. Following a site rebuild in 2017, Hiren was asked by his Dad to spend more time on the family business. He had been around the site for many years ‘behind the […]
In 2021, fuel retailers are broken down into three categories: exiters, existers and excellers.
Through conversations with thousands of retailers across the UK, Ireland and the USA, we have learned that every single one is different in some way.
But there are two strong areas of consistency for excellers in particular.
The ChallengeLike most retailers, Steele’s of Worthing’s volume was inconsistent and fluctuating in 2020, damaging fuel profitability. To help prevent this from happening in the future, they wanted to maximise margin as much as possible. The SolutionSteele’s worked with their CSM at EdgePetrol to test the price sensitivity of their […]
Uplyme Filling Station, 1 station The Challenge A leading supplier to independent dealers, Greenergy combines reliable fuel supply with the Esso brand. To further enhance their supply offer to their dealer network, Greenergy was the first to offer EdgePetrol as standard to their dealers. The EdgePetrol software provides station owners […]
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