The Challenge Margins were being lost due to downward competitor movements that the PBFS felt they had to follow. In a reduced volume market due to COVID-19, this made optimizing their profitability a hefty challenge. The Solution Working with their EdgePetrol Customer Success Manager, PBFS agreed a one month trial […]
The Challenge Nicholl Oils had recently rebranded. Despite having a stylish new flag and some great site redevelopments, they were concerned about low awareness amongst consumers. They wanted to drive volume with price offers, but were unsure about how impactful they would be due to low knowledge of the sensitivity […]
The Challenge With volumes reducing due to COVID-19, this was having a an impact on profitability. With a great Shell brand, Kit was looking for a way to increase profits from fuel to get through this difficult period. The Solution Using EdgePetrol to analyse the past performance of the station […]
The Challenge Retailers reading this will already know the importance of managing cash flow and credit terms. Cash is king, so with wages increasing and energy costs rising (one site told us their expenses were increasing by £60k) this is at the forefront of many retailer’s minds. Furthermore, interest rates […]
The Challenge Hills of Corby always believed that there was no leeway versus aggressive competitors in their local markets and as a result struggled to grow their YOY fuel profits. The status quo was to drop immediately when they realised a competitor lowered their price. In other words, the competition […]
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