The ChallengeLike most retailers, Steele’s of Worthing’s volume was inconsistent and fluctuating in 2020, damaging fuel profitability. To help prevent this from happening in the future, they wanted to maximise margin as much as possible. The SolutionSteele’s worked with their CSM at EdgePetrol to test the price sensitivity of their […]
Uplyme Filling Station, 1 station The Challenge A leading supplier to independent dealers, Greenergy combines reliable fuel supply with the Esso brand. To further enhance their supply offer to their dealer network, Greenergy was the first to offer EdgePetrol as standard to their dealers. The EdgePetrol software provides station owners […]
Background Harog Ltd first became an EdgePetrol customer in 2021 when it was looking to optimise operations at its Leven site. As Harog entered a new fuel supply agreement for a second site in Wakefield with Greenergy, the inclusion of EdgePetrol in Greenergy’s fuel supply offer was a bonus as […]
The Challenge Their old process consisted of manually writing down all the information they needed to price each day on paper Don, the owner, knew that finding this information, writing it down, and then finally making a decision from that was a time sink and that there must be a […]
The Challenge Nemal of Shan’s Group was concerned about the impact of fuel cards on his margin. It was difficult for him to set a pole sign price that accounted for fuel card costs, which fluctuate daily but only come in at month end. Before EdgePetrol, Nemal had no visibility […]
The Challenge As the main driver of profit for his site, non-fuel was taking up Conor’s time. Rather than tracking margin and profit on fuel, Conor evaluated his site’s performance by looking at overall site profit. He wanted to change this to become more forward thinking and re-evaluate his fuel […]
The Challenge Goran of RJ Raven was unable to track strategy performance in real-time due to lack of visibility of information. Volumes and margins were coming after the fact when it was too late too make a significant changes if his desired strategies did not work. Therefore, he was not […]
The Challenge EdgePetrol has been working closely with Phillips 66 in the UK for over three years. Owners of Jet brand, they have a network of over 300 dealer and company-owned sites. Prior to using EdgePetrol for their company-owned estate of 12 stations, pricing at Phillips 66 was carried out […]
The Challenge Like most retailers, Pelco were seeing less consistent and fluctuating volumes across their portfolio. This meant it was more difficult to identify consumer behaviour and make decisions for their stations. The Solution With EdgePetrol, Pelco were able to monitor live volume movements, giving them the ability to see […]
The Challenge With different characteristics across their portfolio, Pelco were struggling to understand how different locations, brands and site profiles were impacting their ability to grow their profits. The Solution By being able to group sites into specific categories on EdgePetrol, Pelco were able to see the impact of their […]
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