The Challenge Goran of RJ Raven was unable to track strategy performance in real-time due to lack of visibility of information. Volumes and margins were coming after the fact when it was too late too make a significant changes if his desired strategies did not work. Therefore, he was not […]
The Challenge EdgePetrol has been working closely with Phillips 66 in the UK for over three years. Owners of Jet brand, they have a network of over 300 dealer and company-owned sites. Prior to using EdgePetrol for their company-owned estate of 12 stations, pricing at Phillips 66 was carried out […]
The Challenge Like most retailers, Pelco were seeing less consistent and fluctuating volumes across their portfolio. This meant it was more difficult to identify consumer behaviour and make decisions for their stations. The Solution With EdgePetrol, Pelco were able to monitor live volume movements, giving them the ability to see […]
The Challenge With different characteristics across their portfolio, Pelco were struggling to understand how different locations, brands and site profiles were impacting their ability to grow their profits. The Solution By being able to group sites into specific categories on EdgePetrol, Pelco were able to see the impact of their […]
The Challenge Nicholl Oils had recently rebranded. Despite having a stylish new flag and some great site redevelopments, they were concerned about low awareness amongst consumers. They wanted to drive volume with price offers, but were unsure about how impactful they would be due to low knowledge of the sensitivity […]
The Challenge With volumes reducing due to COVID-19, this was having a an impact on profitability. With a great Shell brand, Kit was looking for a way to increase profits from fuel to get through this difficult period. The Solution Using EdgePetrol to analyse the past performance of the station […]
The Challenge Retailers reading this will already know the importance of managing cash flow and credit terms. Cash is king, so with wages increasing and energy costs rising (one site told us their expenses were increasing by £60k) this is at the forefront of many retailer’s minds. Furthermore, interest rates […]
The Challenge Hills of Corby always believed that there was no leeway versus aggressive competitors in their local markets and as a result struggled to grow their YOY fuel profits. The status quo was to drop immediately when they realised a competitor lowered their price. In other words, the competition […]
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