Background Harog Ltd first became an EdgePetrol customer in 2021 when it was looking to optimise operations at its Leven site. As Harog entered a new fuel supply agreement for a second site in Wakefield with Greenergy, the inclusion of EdgePetrol in Greenergy’s fuel supply offer was a bonus as […]
The Challenge Their old process consisted of manually writing down all the information they needed to price each day on paper Don, the owner, knew that finding this information, writing it down, and then finally making a decision from that was a time sink and that there must be a […]
There are many ways to run fuel businesses. First things first. Running a fuel operation is a full time job. You have to make sure your tanks always have fuel to sell. You have to make sure that fuel sells. And you have to make sure that fuel sells at […]
We’ve all heard it. Data is the new oil. And all of you reading this will have had exposure to data in the fuel industry. But the truth is, having data is not useful. Without creating the right insight, it can even be detrimental. So how do you know if […]
When speaking with potential customers about EdgePetrol, a common objection we hear is: “I already have all of this data!” You might think I’m here to tell them they’re completely wrong. But the truth is, they are absolutely correct. I’ll say it again. They are absolutely, 100%, totally and utterly correct. And […]
Let’s go back in time for just one moment. When I first turned 18 long ago, my only way of driving was by using my mother’s 2006 Nissan Micra. Not exactly an optimal car for a 6.4ft rugby player. I used this car to drive all over the place, to […]
Very few retailers are as experienced as the Highway Stops team. Tony- himself ex BP- is surrounded by a top team including owner Shilan Raja, who has been exposed to the fuel industry for most of his life. With over ten sites, they have approximately 40 decisions to make on […]
As a fuel retailer, you have access to a lot of data – but how easy is it for you to see it all in one place? Good data visualization takes complicated data from a source and makes it visually appealing, in order to create a simple yet powerful message […]
Everyone talks about how the market is changing, but a lot of this change has already happened. In September 2021 we saw the impact of supply chain issues, with tank volumes reducing to an average of 17% (usually between 35% and 40%) in independent forecourts across the country. This is […]
If I told you that your cost price was potentially a whopping 77cpg different from what you thought it was, how would that impact your pricing decisions? Just how important are cost prices to you? Typically we find that retailers look at three metrics to set their street prices: Volume, […]
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