In 2021, fuel retailers are broken down into three categories: exiters, existers and excellers.

Through conversations with thousands of retailers across the UK, Ireland and the USA, we have learned that every single one is different in some way.

But there are two strong areas of consistency for excellers in particular.

If we told you that your cost price was potentially a huge [ip:US]77 cpg[/ip] [ip:*,-US]16 ppl[/ip] different from what you thought it was, how would that impact your fuel pricing decisions?