In 2021, fuel retailers are broken down into three categories: exiters, existers and excellers.
Through conversations with thousands of retailers across the UK, Ireland and the USA, we have learned that every single one is different in some way.
But there are two strong areas of consistency for excellers in particular.
What is it? Premium Fuel Grade Optimisation is where clients use the real time capability of the Edge product to INCREMENTALLY INCREASE THE DOLLAR/CENT SPREAD between the grades of fuel, without unduly affecting the volume of those premium grades. What are we trying to achieve? This strategy is designed to […]
What is it? Intra day pricing is when retailers will change their pole sign price to take advantage of a specific period on time during the day. Traditionally this is a time period where they can drive an increase to VOLUME, PROFIT, MARGIN, or sometimes ALL THREE. What are we […]
What is it? The Weekend Pricing Strategy is where retailers use special/reduced weekend pricing in order to attract customers to their site during times where volume would traditionally be low i.e. at the weekends. What are we trying to achieve? We will be looking for opportunities to entice customers onto […]
What is it? The Stand Tall strategy is where clients use the real time capability of the Edge product toINFORM THEIR PRICING DECISION MAKING, especially when competitors are movingDOWN in price. What are we trying to achieve? We will be looking for opportunities to MAINTAIN our site’s price versus the […]
Can your premium grades work harder for you? Many EdgePetrol customers have seen huge success in driving additional profit by testing out their differentials between standard and premium grades. When did you last revisit this differential? If you aren’t reviewing this regularly, you could be leaving money on the table. […]
Whether you price competitively, sacrificing margin in exchange for higher volume, or standhigher in your local area, prioritising margin over volume, is one of the biggest strategic decisions you have to make as a petrol retailer. Most independent retailers, not having the economies of scale of the large supermarket or […]
When did you last test your site sensitivity? It can be easy to fall into the trap of always using a set differential between competitors. That is how you have always priced, and you don’t want to risk losing footfall and profits. Having access to real-time data in EdgePetrol enables […]
Who this strategy is useful for: ● Your site is transient.● You want to grow volume without impacting your overal margin.● Your shop offering is superior to your competitors and you want potential customers to realise. Set Objectives: ● Determine the percentage increase in volume needed to deem the strategy […]
So you’ve got EdgePetrol and now have all the information and insights you need to monitor station performance at your fingertips. But to take your EdgePetrol usage to the next level, you should consider testing new pricing strategies. This can seem daunting, but this guide will break down the steps […]
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