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Andy Bell

How Sectorsure boosted profits by six figures using EdgePetrol: Insights from MD Lewis Trevellyan

Discover how Sectorsure No.10 Limited, an eight-site petrol retailer in the South East of England, leveraged EdgePetrol to enhance profitability, streamline operations, and stay competitive in a challenging market. Sectorsure No.10 Limited, part of The Trevellyan Group, is an eight-site retailer based in the South East of England. We caught […]

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BUILDING A great team.

Penny Petroleum Team

I’ve never run a forecourt. I’ve never worked in one. So what makes me qualified to talk about how to run a great team on the forecourt? Over seven years I’ve seen top independent retailers employ their leadership skills over in fuel retail, and I’ve been taking note. Plus, leadership […]

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Benchmarking – the game changer

Edge benchmarking

We’re always hearing from retailers that volatile market conditions are returning and that with escalating operational costs, being on top of their own data is more important than ever.  But in order to complete the picture, market data is equally as important. Even with access to live data, fuel retailers […]

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Premium Fuel Grade Optimization

What is it? Premium Fuel Grade Optimisation is where clients use the real time capability of the Edge product to INCREMENTALLY INCREASE THE DOLLAR/CENT SPREAD between the grades of fuel, without unduly affecting the volume of those premium grades. What are we trying to achieve? This strategy is designed to […]

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The Intra-day Pricing Strategy

What is it? Intra day pricing is when retailers will change their pole sign price to take advantage of a specific period on time during the day. Traditionally this is a time period where they can drive an increase to VOLUME, PROFIT, MARGIN, or sometimes ALL THREE. What are we […]

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The Weekend Pricing Strategy

What is it? The Weekend Pricing Strategy is where retailers use special/reduced weekend pricing in order to attract customers to their site during times where volume would traditionally be low i.e. at the weekends. What are we trying to achieve? We will be looking for opportunities to entice customers onto […]

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