If you haven’t heard of Mythbusters, it was a popular television programme with experts debunking rumours, urban legends and popular myths. Now you may be thinking, “urban legends exist in fuel pricing? There are none.“ Au contraire! There are plenty of ‘traditions’ that fuel retailers follow as the “correct way” […]
“I always have to follow my competition” Myth rating: 8/10 Ok, if you operate in Germany or Denmark, for example, this isn’t a total myth. Price changes can happen 15 times a day (or more) and consumer habits are very much driven by these changes. But in markets like the […]
About This Webinar The market is constantly changing, with 48% of consumers being convenience driven, as opposed to 28% in 2015. It is no longer about following the status quo, market retailers are thinking more about how to optimise their business to grow their profits. Have you adapted your business […]
Being a fuel retailer takes a lot of skill, particularly when making decisions. Retailers we are in contact with always bring up the fact that the market is changing on an ongoing basis, in some cases leading to highly volatile profits. You may never find that “sweet spot” you crave, […]
EdgePetrol has joined the Mako VPN Cloud Partner Program, making it easier for fuel/c-store retail customers to connect to EdgePetrol’s fuel pricing services. The software company’s distributed retailers implement Mako Networks SD-WAN technology to ensure reliable and secure network connections. Mako’s VPN Cloud Partner Program allows retail sites to connect […]
Understanding core consumers and needs is vital for the future Oil price has been increasing (50% up since start of year. Fluctuating prices make for a difficult environment) Unpredictability due to Covid Understanding brand, how do you brand inside your store, use different point of views. Put yourself in […]
You may have heard that EdgePetrol and Dover Fueling Solutions have agreed a commercial partnership including a minority investment to close our Series A funding round. As an EdgePetrol user, future user or partner, you may want to know “what does that mean for me?”. So that’s what I’ll cover […]
About This Webinar As the retail fuel market changes, retailers must change too. Finding new ways to increase your profit per litre has become essential. In this webinar we’ll reveal exactly what you can do to stop relying on your street price and still win more customers. What you’ll learn:• […]
If you own a retail fuel operation, you’re blessed, or cursed, with a lot of data. You receive data from the moment you’re born until the moment you die. Every piece of information is data in some way, shape or form. Data can be extremely useful sometimes (today’s date, for […]
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