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Claire

“I Already Have this Data!”

‍Retailers often tell us that they have most of the data that Edge provides. Here we explain why they are right. According to our CRM, since we launched the EdgePetrol product 687 days ago on 6th September 2017 we have attended 346 meetings. If you only take into account working […]

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Your Advantage Over Bigger Fuel Retailers

Whilst many smaller chains (1-20 stations) have been swallowed up, others are having a bumper year in the face of adversity. 2020 was a tough time for everyone, so it may surprise you to find out that smaller chains consistently outperformed many of the industry averages in 2020. A Convenience […]

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How to Differentiate Yourself in the Fuel Industry

As an economist at heart, I’ve found it fascinating to learn about the fuel industry and how station operators price their fuel based on a host of dynamic factors. But first, a little about myself; I’m Tate and I just joined EdgePetrol last month. My prior assumptions of the industry […]

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How are Fuel Retailers Adapting to Market Consolidation?

Industry consolidation shows no signs of slowing down. With each passing week, it seems the big brands continue to get bigger. It’s easy to see why this is concerning to small and midsize operators. It can also be demoralizing as once-competitive peers essentially throw in the towel and exit the […]

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How PBFS got the Edge

We caught up with Sharon Hughes, Area Manager at Plaistow Broadway Filling Stations, to discuss the family business, optimizing fuel margins, and her stalkerish tendencies… Q: So Sharon, tell us a little bit about PBFS and your role within the business… A: Plaistow Broadway Filling Stations started about 60 years […]

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