The Challenge
Goran of RJ Raven was unable to track strategy performance in real-time due to lack of visibility of information. Volumes and margins were coming after the fact when it was too late too make a significant changes if his desired strategies did not work.
Therefore, he was not willing to experiment with his stations and potentially leaving profits on the table.
The Solution
With access to EdgePetrol, Goran was able to track volumes and accurate blended margins in real time. Performance reporting features allowed Goran to see if his tactics were worked over any period of time.
Starting with premium grades, Goran increased prices whilst tracking volume and profit through the EdgePetrol app.
The Results
Daily premium grade profit increased by 18% with a loss of only 6% in daily volume.
This has given Goran the confidence to make more strategic moves in the future and track them via EdgePetrol.
