The Challenge
Margins were being lost due to downward competitor movements that the PBFS felt they had to follow.
In a reduced volume market due to COVID-19, this made optimizing their profitability a hefty challenge.
The Solution
Working with their EdgePetrol Customer Success Manager, PBFS agreed a one month trial on a new strategy.
Real-time volumes would allow PBFS to hold their prices and only move down when they saw their competitions price had a material impact on their volumes.
The Results
Increased profit by 15% over the test period.
The stations were less price sensitive than PBFS initially thought, with a two-to-three day lag on the majority of stations until downward competitor price movements were having an impact on PBFS volumes.
