What is it? Premium Fuel Grade Optimisation is where clients use the real time capability of the Edge product to INCREMENTALLY INCREASE THE DOLLAR/CENT SPREAD between the grades of fuel, without unduly affecting the volume of those premium grades. What are we trying to achieve? This strategy is designed to […]

What is it? Intra day pricing is when retailers will change their pole sign price to take advantage of a specific period on time during the day. Traditionally this is a time period where they can drive an increase to VOLUME, PROFIT, MARGIN, or sometimes ALL THREE. What are we […]

What is it? The Weekend Pricing Strategy is where retailers use special/reduced weekend pricing in order to attract customers to their site during times where volume would traditionally be low i.e. at the weekends. What are we trying to achieve? We will be looking for opportunities to entice customers onto […]

What is it? The Stand Tall strategy is where clients use the real time capability of the Edge product toINFORM THEIR PRICING DECISION MAKING, especially when competitors are movingDOWN in price. What are we trying to achieve? We will be looking for opportunities to MAINTAIN our site’s price versus the […]