When speaking with potential customers about EdgePetrol, a common objection we hear is:
“I already have all of this data!”
You might think I’m here to tell them they’re completely wrong. But the truth is, they are absolutely correct.
I’ll say it again. They are absolutely, 100%, totally and utterly correct.
And you know what? We’re fine with that. Because we know it takes much more than just having the data to run a tight business, whether it’s petrol or any other. Everyone has data. The question is, what are you doing with all this data? How are you using this data to run a formidable, profit-producing fuel business?
Remember. It ain’t about what you got. It’s about how you use it.
Quiz time!
So, if you already “have all of this data”, you should be able to answer these 6 simple questions about your petrol business, right?
- What is your margin right this second taking fuel cards into account?
- Which of your stations opened up later than expected this week?
- What was the volume (in gallons ) of Diesel you sold via Fuel Cards last Tuesday?
- Was your car wash used more or less than expected yesterday?
- What’s the cash worth of all the fuel in your tanks right now?
- How many
- (in gallons ) of bunkered fuel will you have in your tanks at close of play tomorrow? (if you knew the answer to this one straight away because you don’t even sell bunkered fuel, then I’m sorry but that’s cheating)
Results time!
Be honest, how did you fair? Were you able to answer all of them? Of the ones that you could, were you able to answer these questions quickly? Were you able to answer them on your own? Without logging into 3 different online portals? Without firing up Excel? Did you have to phone a friend, or ask the audience?
If you thought these questions weren’t that simple, then you’re not alone.
We’ve spoken with many retailers now and we know just how hard it is to get the answers to the above out of their existing setups. It can take hours, days and sometimes weeks. It’s simply too time consuming to get the answers to these questions quickly. And by the time you’ve got the answers, the answers have probably changed!
You got me. Now what?
The good news is that EdgePetrol is already working with hundreds of open-minded station owners to get more out of their existing data.
I came across this quote recently:
“Innovation is usually nothing more than the blending of existing inputs to create new outputs.”
This perfectly sums up what we do here at EdgePetrol. We take your existing inputs:
- Fuel supplier portal data
- EPOS data
- Backoffice data
- Wetstock manager data
Then we combine them with a bit of Edge magic and create new outputs:
- Live & real-time Net Margin adjusted for Fuel Cards (Q.1)
- Daily stations’ open & close times (Q.2)
- Fuel card volumes/sales per station per grade (Q.3)
- Car wash usage predictions & notifications (Q.4)
- Cash worth of all fuel under the ground (Q.5)
- Bunker volumes stock forecast (Q.6)
Plus, many, many others.
These are just some examples of the things that EdgePetrol can magic up using your existing data. And we show it all to you in real-time, with no manual entry required. Plus we’re solving new problems all the time. So, if you’re an open-minded petrol retailer that thinks things can be done differently from the way they’ve been done for years and years, then we’d love to hear from you.
