From the timing of Easter to shifts in consumer confidence, April’s fuel market trends showed signs of change, but not always in the ways you might expect.
According to the latest EdgeData report, UK retail fuel volumes appeared to decline by around 3% over the three weeks leading up to 28th April, with LFL sales also down marginally for the month. While this could signal softening consumer demand, a closer look reveals the real driver: seasonal timing.
In 2024, Easter Sunday fell on 31st March. In contrast, Easter in 2025 occurred significantly later, on 20th April. When such situations arise, standard calendar-based comparisons between years fail to capture the demand patterns typically tied to the Easter travel period. This misalignment can create the impression of a year-on-year decline, when in reality the seasonal context has simply shifted.
It’s exactly this kind of nuance that can be missed without real-time data, leading to misinterpretation and missteps. With EdgeData Pro, you can see what’s really driving the numbers and make confident, informed decisions.
Real-Time Clarity, Weeks before Official Data
EdgeData Pro’s real-time data is 98.5% correlated with the UK government’s dataset of 4,900 petrol stations, but available weeks ahead of traditional sources. While official reports rely on delayed, survey-based methods, EdgeData Pro delivers live visibility into fuel volumes and margins – empowering retailers to act, not just react.
Who Should Read the April EdgeData Report?
The April EdgeData report is tailored for professionals and organisations seeking real-time insights into the April fuel trends. This includes:
- Fuel Wholesalers and Traders: Gain immediate access to demand data, enabling streamlined forecasting, and the identification of regional trading opportunities.
- Fuel Retailers: Move beyond internal portfolio data by benchmarking performance against market trends. Understand whether results are driven by internal strategies or external factors, uncovering opportunities to enhance profitability.
- Investors in the Fuel Sector: Obtain critical insights to support investment decisions, manage portfolios effectively, and hold partners accountable for performance with reliable, data-driven intelligence.
By providing detailed visibility into gross and net margins, sales, profits, and other key metrics, the report empowers stakeholders to make informed, strategic decisions in a dynamic market environment.
What’s Inside the Full April Report?
- A regional ‘weather map’ showing how fuel volumes and margins shifted across the UK
- A breakdown of volumes and margins by fuel grade
- Hot takes from industry expert Michael O’Loughlin
- A special focus on how EdgeData supports smarter decision-making in volatile conditions
These April fuel trends and insights help you stay one step ahead, offering a clearer picture of demand drivers and competitive shifts at both a national and a regional level.
Download the EdgeData April Report
Seasonal shifts, macroeconomic uncertainty, and regional disparities all play a role in shaping demand. But with EdgeData Pro you are better equipped to distinguish between short-term noise and long-term trends, and take action while others are still waiting for the official word.
Want to see the full picture? Download the EdgeData April Report here.
