- Understanding core consumers and needs is vital for the future
- Oil price has been increasing (50% up since start of year. Fluctuating prices make for a difficult environment)
- Unpredictability due to Covid
- Understanding brand, how do you brand inside your store, use different point of views. Put yourself in competition shoes, not only your own
- Look at where site is located, driving distance, traffic flow
- Always good to estimate current customers. It may be hard without a huge dataset but still valuable to have
- Always be thinking about data, how you are running your station, being able to look back historically
- Do you see yourself as a fuel retailer that has a shop? Or as a shop owner that has fuel
